Kartik Mahadev
Entertainment
ZEE’s Kartik Mahadev on New Identity: ‘Aapka Apna ZEE’ Reflects the Many Indias Living as One
ZEE Entertainment Enterprises Ltd. (ZEEL) is embarking on a significant brand evolution, shifting its core identity to ‘Aapka Apna ZEE’ (Your Own ZEE). This new positioning, as explained by Kartik Mahadev, CEO of ZEE’s new identity initiative, is designed...
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