Netflix Dominates Younger Gen Z; Older Cohort Balances with Prime Video and JioHotstar
The second edition of the ET-Snapchat Gen Z Index, compiled in partnership with Kantar, has revealed a nuanced picture of streaming preferences among India’s youngest generation. The findings show that while Netflix remains the most culturally influential and recalled platform, viewing habits are distinctly shaped by age, with a clear split between younger and older […]







