InfluencerMarketing

Chatterbox Technologies Limited (Chtrbox), India’s first publicly listed creator economy company, has officially announced its international expansion with the launch of its first global operational hub in Dubai. This strategic move positions the company at the heart of the...

India's creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior. According to a forthcoming report by the Boston Consulting Group (BCG), titled "From Content to Commerce: Mapping India's Creator...

The Delhi High Court was informed on Tuesday that influencer Raj Shamani, dermatologist Dr. Manjot Marwah, and co-accused influencer Ritik Chaturvedi have agreed to remove or edit content critical of Dettol antiseptic liquid. The agreement is part of an...

In a notable shift in its digital marketing strategy, Amazon has significantly boosted its advertising spending on X (formerly Twitter), reversing previous cuts made during the platform’s tumultuous period under Elon Musk’s leadership. This move signals Amazon’s renewed confidence...

In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports. Despite this overall drop, cricket legend MS Dhoni has emerged as the most sought-after celebrity for brand...