generative AI

WPP and Google have announced a significant five-year expansion of their partnership, with WPP committing $400 million to adopt Google's advanced cloud and Artificial Intelligence (AI) technologies. This strategic investment is set to fundamentally redefine the global marketing landscape,...

Tata Play, India’s premier content distribution platform, has unveiled ‘Coco’, an AI-assisted puppy mascot, a groundbreaking move that marks the introduction of India's first AI-augmented brand mascot in the entertainment industry. This pioneering initiative combines the emotional appeal of...