Fighter

Advertising volumes on television, once regarded as one of the most dominant mediums, witnessed a 4% decline in 2024 compared to the previous year, according to a recent TAM AdEx report. Despite this drop, TV ad volumes saw a...

In 2024, co-branded advertising experienced a significant boost, with the films ‘Pushpa 2’ and ‘Fighter’ leading the charge. Collectively, these movies contributed over 770 hours of television advertising time, underscoring the growing trend of brand collaborations with blockbuster films.Co-branded...