ExperientialMarketing

ABP Network has made a significant strategic hire, announcing that Rajat Uppal has been onboarded as the Business Head for their soon-to-be-launched 'Concerts & Large Events' vertical. This move marks ABP Network's major foray into the booming experiential marketing...

Occtacare, a leading experiential marketing agency, orchestrated a vibrant launch event for McDonald's India’s new Korean Range at the Atria Mall outlet in Worli. This immersive one-day event celebrated the essence of Korean culture while introducing McDonald's latest menu innovations to...