ET-Snapchat Gen Z Index
Entertainment
Netflix Dominates Younger Gen Z; Older Cohort Balances with Prime Video and JioHotstar
The second edition of the ET-Snapchat Gen Z Index, compiled in partnership with Kantar, has revealed a nuanced picture of streaming preferences among India's youngest generation. The findings show that while Netflix remains the most culturally influential and recalled...
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Latest News
X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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