DigitalMarketingIndia

JioStar Entertainment has officially released the third episode of its flagship thought-leadership platform, "The Collective," marking a decisive shift in how the Indian advertising and media industry approaches cross-screen reach and effectiveness. As digital fragmentation accelerates in 2026, the industry...

India's traditional film marketing playbook is undergoing a radical shift as micro and mid-sized creators emerge as the primary drivers of movie discovery. According to Pratap Jain, Founder and CEO of the ChanaJor OTT platform, the industry is moving...

Zee Entertainment Enterprises Limited (ZEEL) has announced the strategic launch of Zee Immerse, a new vertical dedicated to creating immersive, inclusive, and platform-agnostic branded Intellectual Properties (IPs). This initiative is designed to transform traditional brand storytelling by focusing on...