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Digital marketing

Wondrlab & DermiCool Launch Groundbreaking AI-Generated Ad Film, ‘DermiCool Warriors’

Wondrlab India, in collaboration with DermiCool, has unveiled a fully AI-generated advertisement, pushing the boundaries of creativity and technology in the advertising world. This...

Govt plans to introduce rating system, disclaimers for social media influencers: Report

The Indian government is reportedly planning to introduce a new rating system and disclaimers for social media influencers, aiming to enhance transparency and accountability...

Ads Drive Purchases: 42% of Viewers Say Advertising Influences Buying Decisions GroupM Report

A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase...

NDTV’s Brand Studio Rebranding: What’s Driving This Bold Move?

In a significant step to strengthen its presence in the digital and branded content space, NDTV has rebranded its content division to NDTV Brand...

Mayank Kumar Resigns as Upgrad’s MD Amid Upcoming $50-60M Funding Round

In a major leadership shift, Mayank Kumar, co-founder and Managing Director of Upgrad, has announced his resignation as the company gears up for a critical $50-60 million...

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