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Digital marketing

Online Gaming Bill: RMG ban sparks offshore betting ad blitz

India's recent blanket ban on real-money gaming has led to a major rise in advertising for unregulated offshore betting platforms. These platforms are aggressively...

Elon Musk Declares Hashtags an ‘Esthetic Nightmare,’ Bans Them from X Ads

In another significant overhaul of X's advertising policies, owner Elon Musk announced today, June 27, 2025, that hashtags will no longer be permitted in...

Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...

OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model

Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...

Cannes Lions 2025: Agencies Ignite Creative Spark with Human-Centered AI and Creator Economy Focus

As the prestigious Cannes Lions International Festival of Creativity 2025 continues its vibrant run, advertising agencies from across the globe are emphatically proving that...

Thrive Announces Closure After Five Years; Co-founder Dhruv Dewan Joins Tata Digital

Thrive, a prominent digital marketing and content agency, has announced its decision to cease operations after five successful years in the industry. Co-founder Dhruv...

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