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Digital marketing
OpenAI Makes Its Boldest Bet in India with an Estimated ₹300 Crore Ad War Chest
OpenAI, the creator of ChatGPT, is reportedly gearing up for an aggressive marketing push in India, with industry experts estimating its annual ad spend...
Spotify elevates Neha Ahuja to Director – Growth, JAPAC
Spotify has promoted Neha Ahuja to Director - Growth, JAPAC, where she will lead growth strategies for key markets including Japan, Korea, Australia, and...
Online Gaming Bill: RMG ban sparks offshore betting ad blitz
India's recent blanket ban on real-money gaming has led to a major rise in advertising for unregulated offshore betting platforms. These platforms are aggressively...
Elon Musk Declares Hashtags an ‘Esthetic Nightmare,’ Bans Them from X Ads
In another significant overhaul of X's advertising policies, owner Elon Musk announced today, June 27, 2025, that hashtags will no longer be permitted in...
Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth
Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...
OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model
Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...



