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Elon Musk Declares Hashtags an ‘Esthetic Nightmare,’ Bans Them from X Ads

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In another significant overhaul of X's advertising policies, owner Elon Musk announced today, June 27, 2025, that hashtags will no longer be permitted in...
Business

Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

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Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...
News

OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model

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Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...
Business

Cannes Lions 2025: Agencies Ignite Creative Spark with Human-Centered AI and Creator Economy Focus

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As the prestigious Cannes Lions International Festival of Creativity 2025 continues its vibrant run, advertising agencies from across the globe are emphatically proving that...
Business

Thrive Announces Closure After Five Years; Co-founder Dhruv Dewan Joins Tata Digital

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Thrive, a prominent digital marketing and content agency, has announced its decision to cease operations after five successful years in the industry. Co-founder Dhruv...
Business

SW Network Extends Creative, Digital Partnership for Nexus Select Citywalk, Delhi for 5th Year

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Independent integrated advertising agency SW Network has announced the renewal of its mandate with Nexus Select Citywalk, a leading lifestyle and shopping destination in...
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