Tuesday, October 21, 2025
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OpenAI Makes Its Boldest Bet in India with an Estimated ₹300 Crore Ad War Chest

Press Room -
OpenAI, the creator of ChatGPT, is reportedly gearing up for an aggressive marketing push in India, with industry experts estimating its annual ad spend...
Business

Spotify elevates Neha Ahuja to Director – Growth, JAPAC

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Spotify has promoted Neha Ahuja to Director - Growth, JAPAC, where she will lead growth strategies for key markets including Japan, Korea, Australia, and...
Content

Online Gaming Bill: RMG ban sparks offshore betting ad blitz

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India's recent blanket ban on real-money gaming has led to a major rise in advertising for unregulated offshore betting platforms. These platforms are aggressively...
Social Media

Elon Musk Declares Hashtags an ‘Esthetic Nightmare,’ Bans Them from X Ads

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In another significant overhaul of X's advertising policies, owner Elon Musk announced today, June 27, 2025, that hashtags will no longer be permitted in...
Business

Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

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Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...
News

OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model

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Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...
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Minimalist Co-founder Mohit Yadav Joins Shark Tank India 5 as New Shark

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Mohit Yadav, the results-driven co-founder of the globally recognized...

Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype

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The Diwali season represents the biggest consumer spending period...

Broadcasters Urge TRAI to Withdraw Draft Amendments, Flag Dilution of Audit Rights

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In a significant development concerning the Indian broadcasting sector,...

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