Digital Audience Measurement
Entertainment
MIB Unleashes TRP Market: OTT Platforms, DPOs, and Big Tech Now Empowered to Establish Ratings Agencies
In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened up" the Television Rating Point (TRP) market. Through significant amendments to its "Policy Guidelines for...
Startup
TAM Media Research Charts New Digital Course in India’s Evolving Ratings Landscape, Eyes Big Tech & DPO Alliances Amidst Liberalized MIB Norms
TAM Media Research, the veteran media data intelligence firm and a joint venture between global giants Nielsen (USA) and Kantar (UK), is strategically repositioning itself for a dynamic new phase in India's audience measurement ecosystem. With the Ministry of...
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Latest News
X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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