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Digital Advertising
Cookie U-Turn: Google Freezes Tracking Tech Amidst Legal Storm and Industry Revolt
Google has once again pressed pause on its long-promised crackdown on third-party cookies in its Chrome browser, bowing to a potent cocktail of legal...
JioStar’s ‘MegaBlast’: One-Day Visibility Blitz to Redefine Reach and Efficiency, Claims Top Exec
JioStar, a prominent player in the media and advertising landscape, has announced the launch of its groundbreaking new offering, "MegaBlast."According to Ajit Varghese,...
CCI Examines Emails of Former IBDF President K Madhavan Amid Media Cartel Probe
The Competition Commission of India (CCI) has intensified its investigation into alleged cartelization and anti-competitive practices in India's media and advertising industry by examining...
Google to pay $100 million to settle advertisers’ class action
Google has agreed to a $100 million settlement to resolve a long-standing class action lawsuit alleging that the company overcharged advertisers through its AdWords...



