Digital Advertising

 In a move that echoes the historic breakup of telecommunications giant AT&T, the U.S. Department of Justice (DOJ) is again in federal court seeking to dismantle parts of Google's digital advertising empire. The trial, which began on September 22,...

After years of speculation and intermittent testing, Meta Platforms has officially announced the rollout of advertisements within WhatsApp, marking a significant shift in the messaging giant's monetization strategy. The ads will primarily appear in the Updates tab, a section...

Meta Platforms has announced the strategic appointment of Arun Srinivas as the new Managing Director and Head for Meta in India, effective July 1, 2025. This significant leadership transition comes at a pivotal time for the global tech giant,...

Amazon has onboarded Gulshan Verma as the new Director for its Amazon Ads division. Verma, a seasoned professional with over two decades of experience across advertising, technology sales, strategy, and digital media, announced his new role via a LinkedIn...

A significant change in Meta's advertising policy is anticipated to fuel a substantial 30% surge in advertising expenditure by Real Money Gaming (RMG) operators within India. This policy revision now permits RMG companies to advertise their offerings on Meta's...

In a significant development for India's burgeoning online gaming sector, Meta, the parent company of Facebook and Instagram, has announced a revised policy that now permits advertising for Real Money Gaming (RMG) platforms within the country. This strategic shift...

Google has once again pressed pause on its long-promised crackdown on third-party cookies in its Chrome browser, bowing to a potent cocktail of legal pressure and significant pushback from the advertising industry.This latest reversal throws the future of...

JioStar, a prominent player in the media and advertising landscape, has announced the launch of its groundbreaking new offering, "MegaBlast."According to Ajit Varghese, a key figure at JioStar (his exact designation wasn't specified in the provided context, but...

The Competition Commission of India (CCI) has intensified its investigation into alleged cartelization and anti-competitive practices in India's media and advertising industry by examining the email database of K Madhavan, the former President of the Indian Broadcasting and Digital...

Google has agreed to a $100 million settlement to resolve a long-standing class action lawsuit alleging that the company overcharged advertisers through its AdWords platform, now known as Google Ads. This settlement marks the conclusion of a 14-year legal...