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AI and Streaming TV to Drive Amazon Ads Growth in 2026

Amazon Ads has unveiled its strategic vision for 2026, identifying Agentic AI, full-funnel retail media, and the "performance era" of streaming TV as the...

Swastik Stories Launches India’s First Cultural Storytelling FAST Channel

Swastik Stories, the creative powerhouse renowned for celebrated Indian mythological and historical dramas, has announced the launch of India’s first cultural storytelling and entertainment...

Comscore Enhances YouTube Visibility with Deeper Google Partnership; Targets OEM Deals for Enhanced India CTV Metrics

Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original...

‘The Buckingham Murders’ and ‘Citadel: Honey Bunny’ Lead OTT Viewership in India

Chrome OTT (COTT) has shared detailed data on Indian OTT consumption trends from November 8–15, 2024, revealing high viewership for two major titles: Netflix's...

Comscore, IAMAI partner on CTV market study

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, yesterday announced a partnership with the Internet and Mobile Association of India...

Samsung TV Plus Expands India Channel Lineup with Four New India TV Group Channels

Samsung TV Plus, the free ad-supported streaming TV (FAST) service by Samsung, has strengthened its channel lineup in India by partnering with the India...

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