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Creator Economy

Adobe, YouTube Partner to Power Creator Tools: Premiere Mobile to Integrate YouTube Shorts

Adobe and YouTube have announced a significant global partnership aimed at transforming the creator ecosystem and empowering millions of video creators worldwide. This collaboration,...

OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model

Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...

Cannes Lions 2025: Agencies Ignite Creative Spark with Human-Centered AI and Creator Economy Focus

As the prestigious Cannes Lions International Festival of Creativity 2025 continues its vibrant run, advertising agencies from across the globe are emphatically proving that...

Abhishek Joshi Appointed Group CEO of New Media Holding

New Media Holding (NMH), a dynamic media-tech conglomerate, has announced the appointment of Abhishek Joshi as its new Group Chief Executive Officer. Joshi, a...

YouTube’s Big Bet: ₹850 Crore to Empower Indian Creators

YouTube CEO Neal Mohan announced a significant investment of over ₹850 crore (approximately $102 million USD) in the Indian creator ecosystem over the next...

Adobe’s Creative Boost: Igniting India’s Creator Fire

Adobe is making significant strides in empowering India's burgeoning creator economy. At the World Audio Visual & Entertainment Summit (WAVES), Adobe announced a series...

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