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Creator Economy

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OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model

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Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...
Business

Cannes Lions 2025: Agencies Ignite Creative Spark with Human-Centered AI and Creator Economy Focus

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As the prestigious Cannes Lions International Festival of Creativity 2025 continues its vibrant run, advertising agencies from across the globe are emphatically proving that...
Content

Abhishek Joshi Appointed Group CEO of New Media Holding

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New Media Holding (NMH), a dynamic media-tech conglomerate, has announced the appointment of Abhishek Joshi as its new Group Chief Executive Officer. Joshi, a...
WAVES Summit 2025

YouTube’s Big Bet: ₹850 Crore to Empower Indian Creators

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YouTube CEO Neal Mohan announced a significant investment of over ₹850 crore (approximately $102 million USD) in the Indian creator ecosystem over the next...
Content

Adobe’s Creative Boost: Igniting India’s Creator Fire

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Adobe is making significant strides in empowering India's burgeoning creator economy. At the World Audio Visual & Entertainment Summit (WAVES), Adobe announced a series...
Business

Podcast Gold Rush: Spotify Drops $100 Million on Creators!

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In a landmark move signaling its deepening commitment to the podcasting realm, Spotify has announced a massive payout of over $100 million (USD) to...
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