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Content strategy
ZEE5 Unlocks Premium Blockbusters for Free, Initiates ‘Friday Box Office’ to Boost Engagement and Reach
In a strategic move to significantly widen content accessibility and drive deeper platform engagement, ZEE5, India's leading multilingual streaming platform, has announced the launch...
WBD Elevates Sai Abishek PR to Head of Factual, Lifestyle & Kids for South Asia
Warner Bros. Discovery (WBD) has announced a significant leadership appointment in its South Asia operations, elevating Sai Abishek P R to the crucial role...
ZEE’s Kartik Mahadev on New Identity: ‘Aapka Apna ZEE’ Reflects the Many Indias Living as One
ZEE Entertainment Enterprises Ltd. (ZEEL) is embarking on a significant brand evolution, shifting its core identity to ‘Aapka Apna ZEE’ (Your Own ZEE). This...
NDTV’s Brand Studio Rebranding: What’s Driving This Bold Move?
In a significant step to strengthen its presence in the digital and branded content space, NDTV has rebranded its content division to NDTV Brand...
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