consumer

India's creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior. According to a forthcoming report by the Boston Consulting Group (BCG), titled "From Content to Commerce: Mapping India's Creator...

The Advertising Standards Council of India (ASCI) Academy has unveiled its latest report, “AdNext: The AI Edition,” at the Global Adda event during the ICAS Global Dialogues Summit in Mumbai. This comprehensive study explores the transformative impact of Artificial...

Giva, a fast-growing omnichannel jewellery startup, has secured ₹255 crore in a prolonged Series B funding round. The investment, led by new and current buyers, highlights the increasing hobby inside the burgeoning jewellery market and Giva's capability to scale....