Connected TV Ads
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CTV Ad Blitz: Spends Triple to ₹1,500 Crore, Capturing 1.5% of Digital Pie
Connected TV (CTV) advertising in India is experiencing explosive growth, with ad spends more than tripling in the past two years to reach a significant ₹1,500 crore in 2024. This surge marks a pivotal shift in the country's digital...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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