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Asia Cup 2024 Ad Rates Soar Up to 40 percent

The advertising market for the Asia Cup 2024 is witnessing a remarkable surge, with ad rates for television and digital platforms climbing as high...

BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement,...

Comscore, IAMAI partner on CTV market study

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, yesterday announced a partnership with the Internet and Mobile Association of India...

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