Cola Wars Heat Up: PepsiCo Takes Aim at Coca-Cola with ‘Anytime’ Campaign

The cola wars have reignited as PepsiCo India launches its “Anytime is Pepsi Time” campaign, a cheeky response to Coca-Cola’s “Half Time” initiative. This strategic move positions Pepsi as the all-day refreshment choice, contrasting with Coca-Cola’s focus on high-energy sports moments. Coca-Cola’s campaign, showcased during the ICC Champions Trophy 2025, emphasizes the excitement of halftime […]