ChanaJor
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Micro Creators Over Stars: How ChanaJor is Transforming Film Marketing
India's traditional film marketing playbook is undergoing a radical shift as micro and mid-sized creators emerge as the primary drivers of movie discovery. According to Pratap Jain, Founder and CEO of the ChanaJor OTT platform, the industry is moving...
Content
Indian OTT Industry Shift: 2025 Defined by Course Correction and Sustainability
The Indian Over-the-Top (OTT) landscape underwent a significant transformation in 2025, moving away from the era of aggressive expansion to one of strategic reassessment and operational discipline. According to Pratap Jain, Founder and CEO of ChanaJor, the past twelve...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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