Broadcast Industry

In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its four-week rolling average system and, effective June 26, 2025, begin releasing weekly unrolled viewership estimates...

A recent decision by the Supreme Court has sent ripples of concern throughout the Indian broadcast industry, already grappling with declining advertising revenues, intense competition from OTT platforms, and stagnant subscription growth. The apex court has upheld the authority...