brand identity

ZEE Entertainment Enterprises Ltd. (ZEEL) is embarking on a significant brand evolution, shifting its core identity to ‘Aapka Apna ZEE’ (Your Own ZEE). This new positioning, as explained by Kartik Mahadev, CEO of ZEE’s new identity initiative, is designed...

Instamart, Swiggy's quick commerce arm, has unveiled a vibrant new brand identity, marked by a striking shift to the color blue, signaling its evolution into a distinct and standalone player in India's rapidly expanding quick commerce market. This rebranding...

Zydus Wellness, a prominent FMCG company with a strong focus on science-backed products, has announced a refreshed corporate brand identity. This rebranding marks a significant step in the company's transformation journey, emphasizing its commitment to blending scientific credibility with...