Brand Endorsements

In a testament to his enduring star power, Bollywood superstar Shah Rukh Khan has been named the most visible celebrity on Indian television, according...

In a surprising announcement that has left Test cricket fans reeling, Rohit Sharma has called time on his career in the longest format of...

Music artists are increasingly becoming significant players in the brand endorsement landscape, traditionally dominated by film stars and cricketers. Their appeal, particularly among younger...