Brand Building

Tata Play, India’s premier content distribution platform, has unveiled ‘Coco’, an AI-assisted puppy mascot, a groundbreaking move that marks the introduction of India's first...

Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named...

Godrej Consumer Products Ltd (GCPL) is showing no signs of pulling back on its advertising expenditure, with Managing Director and CEO Sudhir Sitapati firmly...