Monday, September 29, 2025
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Brand Building

Tata Play Unleashes ‘Coco’: India’s First AI-Augmented Mascot for Entertainment

Tata Play, India’s premier content distribution platform, has unveiled ‘Coco’, an AI-assisted puppy mascot, a groundbreaking move that marks the introduction of India's first...

Veteran Adman Rohit Ohri Launches Culture Consultancy ‘Ohriginal’

Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named...

Godrej Consumer’s Ad Blitz: In-Housing Powers Growth Belief

Godrej Consumer Products Ltd (GCPL) is showing no signs of pulling back on its advertising expenditure, with Managing Director and CEO Sudhir Sitapati firmly...

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