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BARC India Gears Up for Connected TV Measurement Amid Industry Hurdles
The Broadcast Audience Research Council (BARC) India is preparing to launch its first Connected TV (CTV) audience measurement survey, as per a report by Storyboard18. This initiative aims to provide comprehensive data on both TV and streaming viewership, targeting...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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