barc india

The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement,...

In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its...

In a candid assessment of the media and entertainment landscape, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC) India, identified stakeholder alignment...