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BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

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The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement,...
Entertainment

BARC India Revolutionizes TV Ratings: Weekly Unrolled Viewership Data to Be Released from June 26

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In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its...
WAVES Summit 2025

United We Stand? BARC Chief Pinpoints Media’s Stakeholder Alignment Hurdle

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In a candid assessment of the media and entertainment landscape, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC) India, identified stakeholder alignment...

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