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The Advertising Standards Council of India (ASCI) has significantly altered its recently released whitepaper titled "Examining Opinion Trading in India," notably removing all specific references to opinion trading platforms such as Probo, SportsBaazi, and TradeX. The revised document, quietly...

The Advertising Standards Council of India (ASCI) Academy has unveiled its latest report, “AdNext: The AI Edition,” at the Global Adda event during the ICAS Global Dialogues Summit in Mumbai. This comprehensive study explores the transformative impact of Artificial...

The Indian government is reportedly planning to introduce a new rating system and disclaimers for social media influencers, aiming to enhance transparency and accountability in digital marketing. This initiative is part of a broader effort to regulate the influencer...

In a significant move to protect consumers from illegal offshore betting advertisements, the Advertising Standards Council of India (ASCI) has signed a Memorandum of Understanding (MoU) with leading online gaming industry bodies: the Federation of Indian Fantasy Sports (FIFS),...