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WPP Acquires InfoSum to Revolutionize AI-Driven Marketing Solutions

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WPP, the world’s largest advertising and media company, has announced its acquisition of InfoSum, a leading data collaboration platform, in a strategic move to...
News

Ads Drive Purchases: 42% of Viewers Say Advertising Influences Buying Decisions GroupM Report

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A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase...
Entertainment

JioHotstar: The Game-Changing Merger Redefining India’s Streaming Experience

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In a groundbreaking move that has set the Indian streaming landscape abuzz, JioCinema and Disney+ Hotstar have merged to launch JioHotstar, promising to deliver...
Top News

Zomato Rebrands to ‘Eternal’: A Bold New Identity While Keeping Its App Icon Intact

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In a surprising yet strategic move, Zomato, one of India’s leading food delivery platforms, has announced its rebranding to ‘Eternal’. While the company’s name...
Top News

Zomato CEO’s AI Obsession: Why He Wants Leaders with a ‘Second Brain’

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Zomato CEO Deepinder Goyal is on a mission to integrate artificial intelligence (AI) deeper into his company’s operations. In a recent announcement, he revealed...
Tech

Gen AI, Privacy, and Retention Set to Lead: 5 Marketing Trends to Watch in 2025

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A recent report from CleverTap, a leading customer engagement platform, highlights five crucial trends poised to reshape marketing and customer engagement in 2025. As...
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Dubai’s Emaar Development Acquires Land in Ras Al Khor for $790 Million

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Following a record-breaking April that saw Dubai's real estate...

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The Indian telecom sector is projected to witness a...

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