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AI-Driven
WPP Acquires InfoSum to Revolutionize AI-Driven Marketing Solutions
WPP, the world’s largest advertising and media company, has announced its acquisition of InfoSum, a leading data collaboration platform, in a strategic move to...
Ads Drive Purchases: 42% of Viewers Say Advertising Influences Buying Decisions GroupM Report
A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase...
JioHotstar: The Game-Changing Merger Redefining India’s Streaming Experience
In a groundbreaking move that has set the Indian streaming landscape abuzz, JioCinema and Disney+ Hotstar have merged to launch JioHotstar, promising to deliver...
Zomato Rebrands to ‘Eternal’: A Bold New Identity While Keeping Its App Icon Intact
In a surprising yet strategic move, Zomato, one of India’s leading food delivery platforms, has announced its rebranding to ‘Eternal’. While the company’s name...
Zomato CEO’s AI Obsession: Why He Wants Leaders with a ‘Second Brain’
Zomato CEO Deepinder Goyal is on a mission to integrate artificial intelligence (AI) deeper into his company’s operations. In a recent announcement, he revealed...
Gen AI, Privacy, and Retention Set to Lead: 5 Marketing Trends to Watch in 2025
A recent report from CleverTap, a leading customer engagement platform, highlights five crucial trends poised to reshape marketing and customer engagement in 2025. As...
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