Advertising Spend

Godrej Consumer Products Ltd (GCPL) is showing no signs of pulling back on its advertising expenditure, with Managing Director and CEO Sudhir Sitapati firmly stating the company remains "big believers" in the power of advertising to drive growth. Furthermore, GCPL...

Homegrown electrical goods giant Havells India has significantly ramped up its advertising and promotional expenditure in the fourth quarter of fiscal year 2025, injecting a substantial ₹142 crore into its marketing efforts.This 7.7% year-on-year increase, from ₹132.09 crore...