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Sony AdEdge Launches to Unlock Premium TV Advertising for SMBs

Sony Pictures Networks India (SPNI), in collaboration with Accenture, has officially launched the Sony AdEdge Centre of Excellence (CoE). This innovative advertising platform is...

Mia by Tanishq Onboards Aneet Padda as Brand Ambassador for ‘Precious, Every Day’ Campaign

Mia by Tanishq has announced the appointment of actor and Gen Z influencer Aneet Padda as its new brand ambassador. The partnership kicks off...

OpenAI Makes Its Boldest Bet in India with an Estimated ₹300 Crore Ad War Chest

OpenAI, the creator of ChatGPT, is reportedly gearing up for an aggressive marketing push in India, with industry experts estimating its annual ad spend...

Delhi HC Directs CCI to Respond Within Two Weeks in Publicis Groupe Case Over Ad Cartel Probe

The Delhi High Court has stepped into a high-stakes legal battle between French advertising giant Publicis Groupe India and the country's antitrust watchdog, the...

JioStar Secures Record Nine Sponsors for Bigg Boss Hindi S19 Across TV and Digital

In a massive show of advertiser confidence, JioStar has announced a robust lineup of nine brand sponsors for the highly anticipated 19th season of...

Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...

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