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Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

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Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...
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Prasoon Joshi, Nikhil Sharma on How a Chewing Gum Brand Rekindled the Love for Imaginative Advertising

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In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in...
Business

McDonald’s India (South & West) Appoints Starcom as Media Agency

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McDonald’s India (South and West), operated by Westlife Foodworld Limited, has announced the appointment of Starcom India as its new media agency of record...
Business

Gillette India Boosts Advertising and Sales Promotion Spending to ₹109 Crore in Q3 FY25

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Gillette India, a leading personal care company, has significantly increased its expenditure on advertising and sales promotion, reaching ₹109 crore in the third quarter...
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Goafest 2025: Industry Leaders Unite with a Call to ‘Ignite’ the Future of Advertising

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The vibrant shores of Goa played host to the 2025 edition of Goafest, the premier advertising festival of India, which concluded with a powerful...
Content

GroupM Gets a Makeover? WPP Media Rebrand on the Horizon

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Advertising behemoth WPP is reportedly gearing up for a significant rebranding of its media investment arm, GroupM, to "WPP Media." This potential change, first...
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