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Delhi HC Directs CCI to Respond Within Two Weeks in Publicis Groupe Case Over Ad Cartel Probe

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The Delhi High Court has stepped into a high-stakes legal battle between French advertising giant Publicis Groupe India and the country's antitrust watchdog, the...
Entertainment

JioStar Secures Record Nine Sponsors for Bigg Boss Hindi S19 Across TV and Digital

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In a massive show of advertiser confidence, JioStar has announced a robust lineup of nine brand sponsors for the highly anticipated 19th season of...
Business

Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

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Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...
Content

Prasoon Joshi, Nikhil Sharma on How a Chewing Gum Brand Rekindled the Love for Imaginative Advertising

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In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in...
Business

McDonald’s India (South & West) Appoints Starcom as Media Agency

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McDonald’s India (South and West), operated by Westlife Foodworld Limited, has announced the appointment of Starcom India as its new media agency of record...
Business

Gillette India Boosts Advertising and Sales Promotion Spending to ₹109 Crore in Q3 FY25

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Gillette India, a leading personal care company, has significantly increased its expenditure on advertising and sales promotion, reaching ₹109 crore in the third quarter...
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