ad industry

In a highly unusual and direct confrontation, global advertising behemoth WPP has launched a scathing attack on rival Publicis Groupe, alleging that its Epsilon supply-side platform (SSP) is deliberately pushing "low-quality" ad inventory into the programmatic ecosystem. The accusations...

Google has once again pressed pause on its long-promised crackdown on third-party cookies in its Chrome browser, bowing to a potent cocktail of legal pressure and significant pushback from the advertising industry.This latest reversal throws the future of...