Aadit Palicha

Quick commerce giant Zepto has revealed a staggering five-fold jump in its annualized recurring revenue (ARR) for its advertising vertical over the past year. This explosive growth, announced by co-founder Aadit Palicha, underscores the increasing significance of advertising as...

A public disagreement has emerged between Zomato CEO Deepinder Goyal and Zepto CEO Aadit Palicha over claims about Zepto's financial performance. Goyal recently stated that Zepto burns significantly more cash than its competitors, with estimates suggesting over Rs 2,200-2,300...