Chinese smartphone brand Vivo has announced Suhana Khan as the new face of its Y-series smartphones. Known for her debut in Bollywood with Zoya Akhtar’s The Archies, Suhana resonates strongly with young audiences, making her an ideal choice to represent the Y series, according to Vivo. “As a rising star, Suhana’s youthful energy perfectly aligns with the brand’s target market,” Vivo stated in a release.
Geetaj Channana, Vivo India’s Head of Corporate Strategy, expressed excitement over the partnership, highlighting that Suhana’s dynamic personality embodies the “cutting-edge design and smart functionality” of the Y series. The collaboration aims to make Vivo’s Y-series smartphones even more appealing by bringing fresh, stylish experiences to consumers.
In the Indian smartphone market, Vivo has held a strong position. Counterpoint Research reported that in Q3 2024, Vivo led in shipment volume with a 19.4% market share and ranked third in market value share at 15.5%.
Credit: This article is based on information from PTI and Counterpoint Research.
Key Highlights:
- Suhana Khan joins Vivo as brand ambassador for Y-series smartphones, appealing to young consumers.
- Vivo leads the Indian smartphone market in shipments, holding 19.4% of the volume share as of Q3 2024.
- Vivo aims to enhance Y-series appeal with Suhana’s fresh energy and style.