Spotify is expanding its generative AI-powered playlist tool to new markets, including the United States, Canada, Ireland, and New Zealand, in an effort to attract more premium users, according to an announcement made by the Swedish streaming platform on Tuesday. Initially launched in beta in the UK and Australia in April, the AI Playlist feature enables users to personalize playlists with the help of text prompts.
This expansion comes as part of Spotify’s broader strategy to enhance its app with AI capabilities, aiming to stay competitive against other streaming services like Apple Music and Amazon Music. While the AI Playlist tool is still in its beta phase, it currently focuses on generating music playlists and will not respond to prompts related to non-music content such as current events or brands.
Spotify continues to invest in AI-driven features, including its ‘daylist’ and ‘AI DJ’ tools, which curate and recommend personalized music selections based on individual user habits.
Key Highlights:
- Global Expansion: Spotify’s AI Playlist tool now available in the US, Canada, Ireland, and New Zealand for premium users.
- Personalized Playlists: The feature allows users to refine playlists using generative AI based on text prompts, personalizing their music experience.
- AI Integration: Spotify continues to leverage AI with other tools like ‘daylist’ and ‘AI DJ’, further enhancing its platform amid growing competition from Apple and Amazon.