In a significant development poised to reshape India’s music industry, Sony Music India has partnered with the international entertainment powerhouse, The Hello Group (THG), to announce the formation of THG India. This new joint venture will focus on comprehensive artist development, global touring, and management, marking a landmark international collaboration within the Indian music landscape.
According to an official press release, THG India will leverage Sony Music India’s strong local presence and deep industry knowledge with THG’s extensive international expertise in live touring, music publishing, and artist development. This strategic alliance aims to create a robust framework to empower Indian talent and propel them onto the global stage.
“This is a great moment for the Indian music industry and its vibrant creative community,” stated Vinit Thakkar, Managing Director, Sony Music India. “THG India marks our first international collaboration of this scale right here in India, and it serves as a critical bridge. By combining THG’s strength in global live touring and their international network with our deep local expertise, we are strategically empowering Indian artists with the resources, seasoned management, and global network essential to truly accelerate their careers and resonate on the international stage.”
Taylor Jones, CEO of The Hello Group, echoed this sentiment, emphasizing the rich talent pool in India. “The Indian music scene boasts an incredible wealth of talent, and its global influence is undeniable. THG India reinforces our deep commitment to building a robust platform for these artists, underpinned by our extensive experience in live touring, artist development and publishing. With our dedicated team in Mumbai and our proven track record of orchestrating worldwide tours for top-tier artists, we are uniquely poised to amplify India’s voices like never before.”
The joint venture seeks to address critical gaps in India’s music ecosystem, particularly in providing high-quality artist management and global live touring support. THG India will offer integrated, end-to-end services, encompassing bookings, management, and publishing, thereby providing Indian artists with access to a proven international infrastructure that was previously largely unavailable in the region.
Sony Music India will contribute strategic investments and access to its vast creative and commercial platforms, ensuring artists have both extensive reach and necessary resources. Concurrently, THG’s publishing arm, administered by Sony Music Publishing, brings an impressive global track record, boasting over 50 Billboard #1 chart results and multiple platinum hits across Asia, having collaborated with renowned international artists such as BTS, The Chainsmokers, Steve Aoki, TWICE, and NCT 127. Their booking division has also managed major global tours for diverse artists including Jeff Satur, Greyson Chance, Kang Daniel, and I.M of MONSTA X.
The establishment of THG India underscores Sony Music India’s commitment to investing in local talent and fostering the growth of the creative economy in India and South Asia. It represents a groundbreaking opportunity for regional artists to achieve global breakthrough success, supported by world-class management and strategic platforms that adhere to international standards.
Key Highlights:
- Sony Music India and The Hello Group (THG) have launched THG India, a joint venture focused on artist development, global touring, and management.
- This collaboration aims to combine Sony Music India’s local expertise with THG’s international reach to empower Indian artists globally.
- THG India will provide integrated services like bookings, management, and publishing, filling a crucial gap in India’s music ecosystem.
- The venture leverages THG’s track record with global artists and major tours, and Sony Music India’s strategic investments, to propel Indian talent to international recognition.