Sony MAX and Sony MAX 2 have launched the “Ab Tak Bachchan” film festival, a special cinematic event celebrating the timeless legacy of the legendary actor, Amitabh Bachchan. Running from August 11 to August 20, the festival will air two of Bachchan’s iconic movies daily, one on each channel, culminating in an exclusive watch-and-win contest. This unique promotion offers fans a chance to visit the sets of the popular game show, ‘Kaun Banega Crorepati’ (KBC), and meet Bachchan himself.
The film festival is a tribute to Bachchan’s unparalleled career, showcasing a diverse range of his blockbusters. The lineup includes cinematic classics such as Coolie, Agnipath, Kaalia, Suhaag, Don, Naseeb, Zanjeer, and Shahenshah. Each movie will air at 8:00 PM on its respective channel, providing a daily dose of nostalgia for his millions of fans.
A key highlight of the campaign is the ‘KBC ka Ticket’ contest. Every day, a simple question related to the film being aired will appear on the screen. Viewers can participate by scanning a QR code and submitting their answer. A correct response automatically enters them into a lucky draw, with the chance to win a coveted trip to the KBC studios. The contest’s simple and engaging format is designed to drive viewership and create a buzz around the festival.
According to a spokesperson for Sony MAX, the campaign is a celebration of Amitabh Bachchan’s “unparalleled stature” and an opportunity to connect with his dedicated fan base. By offering a “money-can’t-buy experience” like a KBC studio visit, the network is aiming to reward viewers while reinforcing its position as a leading destination for movie entertainment.
Key Highlights:
- Sony MAX and Sony MAX 2 are hosting a 10-day “Ab Tak Bachchan” film festival from August 11 to August 20, featuring two of Amitabh Bachchan’s movies daily.
- The festival includes a ‘KBC ka Ticket’ watch-and-win contest where viewers can win a chance to visit the sets of ‘Kaun Banega Crorepati’ and meet Amitabh Bachchan.
- To participate, viewers need to answer a simple question related to the film by scanning a QR code that appears on the screen during the broadcast.
- The festival celebrates Bachchan’s cinematic legacy, with a lineup of iconic films including Coolie, Agnipath, and Zanjeer, reinforcing the channels’ position in the movie genre.