Sony Pictures Networks India (SPNI) is set to amplify its presence in the Hindi movie broadcasting arena with the launch of its brand-new channel, Sony MAX 1, commencing on Thursday, May 1, 2025. This latest offering aims to provide an exciting and comprehensive movie-watching experience tailored for Indian families, celebrating their enduring love for cinema across generations.
The network officially announced the launch today via a press release, detailing the channel’s programming and strategic positioning. Sony MAX 1 will be readily accessible on all major DTH and cable platforms, accompanied by a catchy new tagline: “Filmon ka aisa chaska, jo dekhe hakka bakka” (A movie addiction so strong, it leaves you stunned). Staying true to this promise, the channel will showcase a carefully curated selection of Bollywood hits, beloved regional films, timeless classics, and popular Hollywood movies dubbed in Hindi – all chosen to appeal to viewers of varying ages and preferences.
The new channel will be integrated into SPNI’s already successful Hindi movie cluster, joining established names like Sony MAX, renowned for its blockbuster premieres, and Sony MAX 2, a dedicated destination for fans of evergreen classics. With the introduction of Sony MAX 1, the network is adopting a more refined approach – one that prioritizes compelling storytelling and broad audience connection over solely relying on star power or box-office success.
Tushar Shah, Chief Marketing Officer and Business Head – Movies, Regional and Infotainment Channels at SPNI, expressed his enthusiasm for the new venture, stating, “Films have always held a special place in Indian homes — they’re more than just entertainment; they’re an emotion. With Sony MAX 1, we are responding to the evolving expectations of viewers who crave variety, emotion, and a seamless experience. The channel is designed to deliver exactly that — it’s relevant, rooted in family values and packed with delight.
What distinguishes Sony MAX 1 is its unwavering commitment to catering to the diverse entertainment needs of the entire household. From thrilling action sequences to heartwarming family dramas and cherished old favorites, the channel’s programming aims to strike a balance between novelty and nostalgia. It is strategically positioned not merely as another movie channel but as a space that mirrors the very essence of everyday Indian homes – where multiple generations come together to share moments of laughter, tears, and excitement in front of the same screen.
The launch of Sony MAX 1 comes at an opportune time, as the Hindi movie genre continues to be a dominant force in television viewership. By offering a thoughtfully curated content lineup, Sony MAX 1 aspires to become the preferred destination for both casual viewers seeking relaxed entertainment and ardent cinephiles looking for a diverse cinematic experience.
Sony Pictures Networks India, now operating under the corporate identity of Culver Max Entertainment Private Limited, stands as a major player in the Indian entertainment industry. The network operates 28 premium channels, reaching over 700 million viewers across India and audiences in 150 countries. Its extensive portfolio spans general entertainment, sports, movies, kids’ content, and the digital streaming platform Sony LIV. Renowned for building some of India’s most beloved entertainment brands, SPNI continues its 30-year legacy with a strong focus on innovation and consumer satisfaction.
With the launch of Sony MAX 1, the network extends an invitation to the entire country to rediscover their passion for cinema – starting this May Day.
Summary:
- Sony Pictures Networks India (SPNI) is launching a new Hindi movie channel, Sony MAX 1, on May 1, 2025.
- The channel aims to provide a diverse movie-watching experience for Indian families, featuring Bollywood hits, regional films, classics, and dubbed Hollywood movies.
- Sony MAX 1 will join SPNI’s existing movie channels, Sony MAX and Sony MAX 2, with a focus on storytelling and mass appeal.
- The channel’s programming will cater to viewers of all ages, offering a mix of action, drama, and nostalgic favorites.