Sony AATH, the popular Bengali general entertainment channel, is set to transport its viewers into the enchanting world of Lord Krishna’s childhood with the premiere of its new devotional series, ‘Jashoda Mayer Nandlal’ (Nandlal, Yashoda’s Son). The show is slated to begin on Monday, July 7, 2025, airing daily from Monday to Sunday at 7:30 PM. This strategic launch coincides with the auspicious period of the Rath Yatra festival, aiming to deepen the spiritual connection and cultural resonance with its audience.
‘Jashoda Mayer Nandlal’ promises to delve into the endearing and mischievous tales of Lord Krishna’s formative years in Vrindavan, focusing on his divine bond with his foster mother, Yashoda. The series will explore the charming anecdotes, miracles, and life lessons from this cherished phase of Krishna’s life, which are deeply embedded in Indian folklore and devotion. The narrative is expected to weave together the innocence and divinity of young Krishna, captivating viewers of all ages.
The timing of the premiere is particularly significant as it aligns with the annual Rath Yatra, or Chariot Festival, celebrated with immense fervor across India, particularly in Puri. While Rath Yatra primarily commemorates Lord Jagannath’s (a form of Krishna) journey with his siblings Balarama and Subhadra, the festival itself is a vibrant celebration of devotion to Krishna and his divine family. By launching ‘Jashoda Mayer Nandlal’ during this period, Sony AATH aims to amplify the festive spirit and cater to the heightened devotional sentiment among its viewers. The stories of Krishna’s childhood, filled with his playful antics and profound wisdom, are a perfect complement to the joyous atmosphere of Rath Yatra.
The series is expected to resonate strongly with families, offering a blend of mythological storytelling, cultural heritage, and spiritual teachings. Sony AATH has consistently delivered content that appeals to Bengali households, and ‘Jashoda Mayer Nandlal’ is poised to reinforce this commitment by bringing a beloved narrative to life with compelling visuals and engaging storytelling. The channel’s existing programming, which includes popular shows like ‘C.I.D.’, ‘Veer Hanuman’, and ‘Gopal Bhar’, caters to diverse audience segments, and this new addition will strengthen its devotional and mythological offerings.
Through ‘Jashoda Mayer Nandlal’, Sony AATH seeks to not only entertain but also to culturally enrich its audience, providing a daily dose of divine tales that celebrate faith, familial love, and the timeless appeal of Lord Krishna’s early life.
Key Highlights:
- Sony AATH is set to premiere ‘Jashoda Mayer Nandlal’, a new devotional series about Lord Krishna’s childhood, on July 7, 2025.
- The show will air daily, Monday to Sunday, at 7:30 PM, strategically timed to coincide with the Rath Yatra festivities.
- ‘Jashoda Mayer Nandlal’ will explore the tales of young Krishna and his bond with foster mother Yashoda, aiming to connect with viewers culturally and spiritually.
- The series is expected to appeal to families, reinforcing Sony AATH’s commitment to delivering engaging mythological content to Bengali audiences.