In a significant move set to redefine Hindi news journalism, Shubhankar Mishra, a digital journalism sensation boasting over 30 million followers across various platforms, is set to take on a pivotal new role as the face of prime time on NDTV India, commencing July 2025. This strategic appointment marks a substantial recalibration for the network, aligning its flagship programming with a rising tide of young, fearless voices that deeply resonate with the pulse of “Bharat” – the authentic India beyond metropolitan headlines.
The announcement, conveyed via an official press release from NDTV, described Mishra’s arrival as a “defining shift in Hindi journalism” and a “recalibration” of what television news can and should be in the current media landscape. His journey from engineering aspirations to digital stardom has been anything but ordinary, characterized by an unmatched digital presence that built trust through unfiltered, raw, and people-first content.
Shubhankar Mishra has consistently demonstrated a proactive approach to journalism, never merely waiting for stories to break. His formidable reputation was forged through relentless ground reportage, whether it was covering flood-ravaged villages in Assam during the challenging COVID-19 pandemic or venturing into the far corners of the Hindi heartland to bring forgotten issues to the forefront. Even when he consciously stepped away from mainstream television at the peak of his career, it wasn’t to retreat into silence. Instead, it was to forge a new model of journalism – one that was direct, digitally native, and profoundly driven by viewer trust. Through his active engagement on platforms like Instagram, YouTube, Facebook, and Twitter, he cultivated a unique and direct connection with his audience.
“I am not here to be comfortable. I am here to ask what needs to be asked,” Shubhankar Mishra stated, reflecting his core journalistic ethos. “And I believe NDTV is one of the few places left where you are encouraged to do just that.”
His eagerly anticipated new show on NDTV India will debut during the coveted prime-time slot. It aims to cut through the pervasive noise often found in news, instead focusing intently on people-driven narratives, thereby seeking to fundamentally reshape the way Hindi news is consumed and internalized by the masses. Whether delving into complex politics, intricate policy matters, or deeply personal human interest stories, Mishra’s signature storytelling style will strive to authentically reflect India as it truly is – a nation that is complex, urgent, and often rich with unheard voices.
Rahul Kanwal, CEO and Editor-in-Chief, NDTV, extended a warm welcome to Shubhankar Mishra, emphasizing the strategic importance of his joining. “Shubhankar represents the kind of journalism this moment demands — fearless, field-first, and deeply connected to the idea of India. His massive digital following is not just about numbers — it’s about trust. At NDTV, we are proud to back voices that push the needle and redefine the narrative,” Kanwal affirmed.
Under its evolving editorial blueprint, NDTV India has been actively implementing strategic interventions across various fronts, including enhanced field reporting, the development of digital-first formats, and robust platform convergence. All these efforts are meticulously built to accurately reflect the multifaceted realities of New India. Shubhankar Mishra’s highly anticipated entry is expected to significantly bolster this ongoing transformation, bringing a fresh and impactful perspective to Hindi prime time television.
For discerning viewers across the nation, the message is clear: Hindi journalism is poised to enter a dynamic new era. And Shubhankar Mishra, with his signature authenticity, fearless approach, and unparalleled connect with the masses, is unequivocally ready to lead it.
Key Highlights:
- Digital journalism sensation Shubhankar Mishra, with over 30 million followers, is joining NDTV India as the new face of prime time starting July 2025.
- This move signifies a major editorial shift for NDTV India, aiming to align prime time with fearless, people-first journalism and voices from “Bharat.”
- Mishra built his reputation on ground reportage and unfiltered digital storytelling, promising to cut through noise and focus on complex, urgent, and often unheard narratives.
- NDTV CEO Rahul Kanwal welcomed Mishra, highlighting his fearlessness, field-first approach, and the trust he commands, underscoring NDTV’s commitment to redefining Hindi news.