In a significant move to bolster women’s cricket, the State Bank of India (SBI) has been announced as the co-presenting sponsor for the live broadcast of the TATA Women’s Premier League (WPL) 2025. This partnership aims to enhance the visibility of women’s cricket and engage a broader audience across India.
SBI’s collaboration with Star Sports for the TATA WPL 2025 underscores the bank’s dedication to promoting women’s sports in the country. By aligning with one of the most anticipated women’s cricket leagues, SBI aims to support and celebrate female athletes, providing them with a platform to showcase their talent on a national stage.
The TATA WPL 2025 is set to captivate cricket enthusiasts with live broadcasts spanning multiple platforms. Fans can catch all the action on Star Sports, Sports18 Khel, and the streaming service JioHotstar. This extensive coverage ensures that the tournament reaches a wide and diverse audience, further elevating the profile of women’s cricket in India.
The third edition of the Women’s Premier League is scheduled to commence on February 14, 2025, featuring five competitive teams. Over the course of 23 days, a total of 22 matches—including 20 league matches and 2 playoff games—will be played across various venues. The league not only provides thrilling cricketing action but also serves as a crucial platform for emerging female cricketers to make their mark.
The previous season of TATA WPL witnessed remarkable growth, with a reach of 149 million on linear TV and 109 million on digital platforms, marking a 1.7x and 1.2x increase, respectively, over the inaugural season. This surge in viewership highlights the league’s rising popularity and the growing interest in women’s cricket. Brands associating with the WPL have reported significant uplifts in awareness and purchase intent, showcasing the league’s effectiveness as a platform for meaningful brand engagement.
SBI’s role as the co-presenting sponsor for the TATA WPL 2025 live broadcast signifies a strategic effort to promote women’s cricket and engage a vast audience. As the league continues to grow, such partnerships play a pivotal role in elevating the sport and providing female athletes with the recognition they deserve.
Key Highlights:
- SBI announced as co-presenting sponsor for TATA WPL 2025 live broadcast.
- Live coverage will be available on Star Sports, Sports18 Khel, and JioHotstar.
- TATA WPL 2025 features five teams competing over 23 days, starting February 14, 2025.
- Previous season saw a significant increase in viewership, benefiting brand engagement.