Sui-backed SocialFi platform RECRD has announced a groundbreaking partnership with Shemaroo Entertainment, one of India’s largest media and entertainment companies, to drive social engagement through blockchain technology. This collaboration aims to transform Shemaroo’s extensive catalogue of Bollywood movies and music into unique digital collectibles, unlocking new monetization avenues and offering fans exclusive access to unique content tied to their favorite films.
Through this strategic partnership, Shemaroo Entertainment will launch a series of digital collectibles from its renowned Bollywood film library, featuring popular titles such as Jab We Met, Khakee, Golmaal Returns, and Masti, among others, on RECRD’s platform. This initiative is expected to revolutionize how users interact with Bollywood content, providing engaging opportunities through RECRD’s proprietary dynamic video responses feature—REBND (REBOUND).
Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., commented on the partnership, stating, “Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization.”
RECRD is at the forefront of a new wave in digital interaction, enabling creators to post and monetize content through blockchain technology. This platform allows for unprecedented engagement, facilitating direct monetization and fostering deeper connections between creators and their audiences.
Anoir Houmou, Co-founder and CEO of RECRD, remarked, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment allows us to bring some of Bollywood’s most-loved IPs to a global user base while empowering the country’s massive base of digital creators and influencers to monetise content and create their own success stories.”
Shemaroo Entertainment’s collaboration with RECRD will reshape how users engage with Bollywood content. The REBND feature, along with the instant-digital collectible capabilities, will empower content creators and freelancers to tap into digital collectible technology and convert proprietary content into tradable assets on the blockchain. This will foster a new ecosystem of creators, brands, and users who gain greater control over content distribution and revenue.
For advertisers, this means enhanced user targeting and improved return on investment (ROI). RECRD’s unique engagement model has already attracted early users, including creative heavyweights like Sidemen, Pubity, Memzar, and CJ So Cool.
With a recent funding round of $4 million and over half a million users onboarded in its private beta stage, RECRD is poised to disrupt the creator economy. The partnership with Shemaroo Entertainment not only enhances fan engagement but also sets a precedent for future integrations of entertainment and blockchain technology, paving the way for innovative and immersive experiences in the digital age.
Key Highlights:
- RECRD partners with Shemaroo Entertainment to create digital collectibles from Bollywood movies.
- The collaboration features popular titles and enhances user engagement through blockchain technology.
- The REBND feature empowers creators and advertisers, fostering a new ecosystem for content distribution.