Amazon Prime Video has announced the integration of Apple TV+ as an add-on subscription for its Indian customers, bringing some of the most acclaimed Apple Originals directly to the platform. This strategic move is set to redefine the streaming experience for millions of viewers in India.
Starting today, Prime Video subscribers in India can access Apple TV+ content by subscribing to the add-on service. The lineup includes hit Apple Originals such as: ‘The Morning Show’; ‘Slow Horses’; ‘Presumed Innocent’; ‘Severance’; ‘Silo’; ‘Hijack’
This integration allows users to enjoy Apple TV+ content without needing additional apps or subscriptions, simplifying access to premium entertainment.
The add-on subscription is seamlessly integrated into the Prime Video app, enabling users to manage their streaming preferences under one roof. While pricing details for India are yet to be confirmed, this move mirrors Amazon’s strategy in other markets, where Apple TV+ is offered at $9.99 per month.
Mike Hopkins, Senior Vice President of Prime Video and Amazon MGM Studios, emphasized the importance of personalization in streaming: “We are proud to welcome Apple TV+ and its popular and critically acclaimed shows, films, and events to Prime Video. This partnership simplifies streaming for our customers while expanding their access to premium content.”
Apple TV+ has quickly established itself as a powerhouse in the streaming industry, boasting award-winning series like Ted Lasso and CODA, the first streaming movie to win an Oscar for Best Picture. With over 516 award wins and 2,308 nominations, Apple’s content adds significant value to Prime Video’s offerings.
Eddy Cue, Apple’s SVP of Services, highlighted the collaboration’s impact: “We want to make Apple TV+ and its award-winning library available to as many viewers as possible. Partnering with Amazon allows us to reach a larger audience globally.”
For Indian customers, this integration provides a unique opportunity to explore Apple Originals without juggling multiple subscriptions or apps. It aligns with Amazon’s vision of becoming a one-stop shop for streaming content while enhancing convenience for users.
With live sports events like Major League Soccer and baseball also available on Apple TV+, this partnership diversifies Prime Video’s portfolio further, catering to varied viewer interests.
The addition of Apple TV+ as an add-on subscription on Prime Video marks a significant milestone in India’s streaming landscape. By combining convenience with world-class entertainment, this partnership promises an enriched viewing experience for millions of subscribers.
Key Highlights:
- Prime Video integrates Apple TV+ as an add-on subscription in India.
- Subscribers can access hit shows like The Morning Show and Severance directly via Prime Video.
- The partnership simplifies streaming while adding award-winning content.
- Apple TV+ enhances Prime Video’s offerings with premium series, movies, and live sports events.