Picklebay, a growing platform dedicated to the sport of pickleball in India, has officially launched its nationwide India Tour with a vibrant, community-driven pickleball event held in Mumbai. The event also marked the announcement of strategic tie-ups with several youth-focused brands, signaling Picklebay’s commitment to expanding the sport’s reach among younger demographics.
The Mumbai launch event saw enthusiastic participation from pickleball players of all skill levels, fostering a sense of community and highlighting the inclusive nature of the sport. Alongside the matches and workshops, Picklebay unveiled its partnerships with key youth brands in apparel, sports gear, and lifestyle, aiming to integrate pickleball culture with youth trends and preferences.
These collaborations will see Picklebay working with the brands on various initiatives, including co-branded merchandise, youth-centric pickleball events, and digital content aimed at raising awareness and participation among young people across India. This strategic focus on youth aligns with Picklebay’s broader vision of making pickleball a mainstream sport accessible to all age groups.
The India Tour by Picklebay aims to take the excitement of pickleball to various cities across the country, organizing tournaments, workshops, and introductory sessions. Mumbai served as the inaugural destination, setting the stage for a series of events designed to build a strong and engaged pickleball community nationwide.
Through these community-focused events and youth brand partnerships, Picklebay is not only promoting the sport but also creating a lifestyle around it, particularly appealing to the younger generation. This multi-pronged approach is expected to accelerate the growth of pickleball in India and establish Picklebay as a central hub for the sport.
Key Highlights:
- Picklebay has launched its India Tour in Mumbai with a community pickleball event.
- The launch also included the announcement of partnerships with youth-focused brands to increase the sport’s popularity among younger demographics.
- The India Tour will involve events across various cities to build a national pickleball community.
- Picklebay aims to make pickleball mainstream and appealing to all age groups, especially the youth, through these initiatives.