In a move set to redefine digital entertainment consumption in India, OTTplay Premium, a leading OTT content aggregator, has announced a strategic partnership with GTPL Hathway Limited (GTPL), the country’s largest multi-system operator and a prominent broadband service provider. The collaboration will see the launch of GTPL Genie+, a service powered by OTTplay Premium, offering GTPL customers seamless access to a vast library of OTT content.
As part of this alliance, GTPL will roll out its OTT aggregation service under the brand name “GTPL Genie+”. This will provide subscribers with effortless access to content from over 29 leading OTT platforms through the GTPL Buzz app and the GTPL website (www.gtpl.net). A variety of specially curated subscription packs, tailored by language, genre, and region, will be available to cater to the diverse entertainment preferences of users, ensuring a more personalized viewing experience.
The GTPL Genie+ services, powered by OTTplay Premium, will be accessible across multiple devices, including mobiles, smart TVs, tablets, and PCs. This offering enhances GTPL’s already broad content portfolio, which includes digital cable TV, high-speed internet, cloud gaming, and more.
Avinash Mudaliar, CEO & Co-founder of OTTplay, expressed his enthusiasm about the partnership, stating, “We’re thrilled to partner with GTPL, a leader in entertainment and connectivity. This collaboration allows us to bring a richer, more seamless content experience to audiences nationwide. With the rising demand for diverse digital entertainment, our combined strengths will redefine content accessibility and elevate the streaming experience.”
Anirudhsinh Jadeja, Managing Director of GTPL Hathway Limited, also highlighted the significance of the partnership, saying, “GTPL remains committed to delivering the best-in-class entertainment and connectivity solutions. GTPL Genie+ strengthens our content offering, allowing subscribers to access premium OTT content in addition to our existing content offerings. This partnership with OTTplay Premium will democratise digital entertainment for millions across India.”
This collaboration underscores the shared vision of OTTplay and GTPL to deliver premium digital content that is widely accessible and tailored to India’s diverse regional preferences, promising a smooth, high-quality digital entertainment experience for households across the country.
Key Highlights:
- OTTplay Premium has partnered with GTPL Hathway to launch GTPL Genie+, an OTT aggregation service.
- GTPL Genie+ will offer GTPL customers seamless access to content from over 29 OTT platforms.
- The service will be available on multiple devices, including mobiles, smart TVs, and PCs.
- The partnership aims to democratize digital entertainment and provide a richer content experience across India.