OTTplay, a fast-growing OTT content aggregator by HT Media Labs, has announced its integration with the Open Network for Digital Commerce (ONDC), making it one of the first OTT players in India to join this initiative. This collaboration allows OTTplay’s diverse digital offerings, including gift cards, to be discoverable across the rapidly expanding ONDC Network.
The integration will enable OTTplay to broaden its customer base by making its products accessible to buyers across all ONDC seller apps. By leveraging this extensive network, OTTplay aims to enhance its presence nationwide, aligning with its mission to establish India as a leading hub for digital entertainment.
As a participant in the ONDC Protocol, OTTplay is committed to digital innovation, offering a transformative range of products. The brand is known for its market disruption and plans to create multiple consumer touchpoints through this strategic partnership.
OTTplay will offer all subscription packs on the ONDC Network via gift cards equivalent to the pack price, facilitating the purchase of respective OTT subscriptions. Packs start at Rs 249/month, including options like Jhakaas, Simply South, and Totally Sorted, making them accessible to a larger audience through ONDC’s vast distribution network.
HT Media Labs continues to innovate with solutions that address everyday challenges. OTTplay simplifies content discovery by offering over 40 OTT platforms, 350+ live TV channels, and more than 50,000 titles across 10+ platforms. Additionally, another product by HT Labs, Slurrp, assists users in recipe discovery, featuring meal planning and community engagement for food enthusiasts.
The ONDC Network comprises 99 apps, including 24 buyer apps and 75 seller apps. Shoppers can select from these buyer apps to purchase their desired products, while sellers can choose from the seller apps to list their offerings, creating a comprehensive and versatile digital marketplace.