In a strategic move to solidify its market leadership, OpenAI has launched a new, India-specific subscription tier for its AI chatbot, ChatGPT. Priced at just ₹399 per month, the new plan, dubbed ChatGPT Go, is the company’s most affordable paid offering to date, targeting India’s vast and price-sensitive user base. The launch underscores the country’s growing importance for OpenAI, which recently reported India as its second-largest market by user base.
The ChatGPT Go plan is a significant upgrade over the free version, offering users enhanced access to a suite of popular features without the high cost of the existing Plus and Pro tiers. The plan is specifically designed for students, freelancers, and professionals who require more than the free version but do not need enterprise-grade solutions. A key highlight of the Go plan is its integration of GPT-5, OpenAI’s latest and most advanced language model, with support for Indian languages.
The new subscription provides a major boost in usage limits compared to the free tier, including:
- 10 times more messages with GPT-5.
- 10 times more image generations per day.
- 10 times more file uploads for analysis and assistance.
- Twice the conversational memory for improved context and continuity.
In a move tailored for the Indian market, OpenAI has also enabled payments through the Unified Payments Interface (UPI), a widely used digital payment method in the country. This makes subscribing to any of the ChatGPT plans—Go, Plus, or Pro—more accessible to millions of users who may not have a credit card.
The ChatGPT Go plan is positioned as a middle-ground option between the free tier and the more expensive subscriptions. The existing ChatGPT Plus plan remains at ₹1,999 per month, offering priority access and higher usage limits for power users, while the ChatGPT Pro plan, at ₹19,900 per month, caters to enterprises with advanced needs. By offering a localized and more accessible price point, OpenAI aims to convert its massive free user base in India into paying customers and maintain its competitive edge against rivals like Google’s Gemini and Perplexity AI.
Key Highlights:
- OpenAI has introduced ChatGPT Go, an affordable subscription plan for the Indian market, priced at ₹399 per month.
- The new plan offers users significantly enhanced features over the free version, including increased usage of the advanced GPT-5 model, more image generations, and larger file uploads.
- The company has also integrated UPI as a payment option, making the subscription more accessible to a wider audience in India.
- The launch of ChatGPT Go is a strategic move by OpenAI to capitalize on India’s position as its second-largest market and attract a larger paying user base.