Ogilvy India has announced a strategic expansion of its services with the launch of Ogilvy Consulting, a dedicated practice aimed at providing specialized advisory services to clients. This new venture will be led by Neeraj Bassi, who has been appointed as the Head of Ogilvy Consulting.
The establishment of Ogilvy Consulting underscores the agency’s commitment to offering a broader spectrum of strategic expertise beyond traditional advertising services. In today’s complex business landscape, clients are increasingly seeking deeper insights and strategic guidance on various aspects of their brand, business, and consumer engagement.
Neeraj Bassi brings a wealth of experience to his new role. His appointment signals Ogilvy India’s intent to position this new consulting arm as a key partner for businesses navigating challenges related to brand strategy, marketing effectiveness, digital transformation, and consumer insights.
Ogilvy Consulting is expected to work closely with Ogilvy India’s existing creative and strategic teams, leveraging the agency’s deep understanding of brands and consumer behavior. This integrated approach aims to provide clients with holistic solutions that blend strategic advice with creative execution.
A spokesperson for Ogilvy India highlighted the importance of this new practice: “The launch of Ogilvy Consulting, under Neeraj Bassi’s leadership, is a significant step in our journey to evolve and meet the changing needs of our clients. We believe that by offering specialized consulting services, we can further solidify our role as trusted partners in their growth and success.”
This move reflects a broader trend in the advertising industry, where agencies are increasingly diversifying their offerings to include consulting services, blurring the lines between traditional agencies and management consultancies. Ogilvy Consulting is poised to become a critical component of Ogilvy India’s future growth strategy, addressing the strategic demands of its client base in a dynamic market.
Key Highlights:
- Ogilvy India has launched a new dedicated practice called Ogilvy Consulting.
- Neeraj Bassi has been appointed to lead this new consulting arm.
- The practice aims to provide specialized advisory services to clients on brand strategy, marketing effectiveness, digital transformation, and consumer insights.
- This move reflects Ogilvy India’s strategic expansion to offer broader expertise beyond traditional advertising.