Ogilvy Asia Pacific (APAC) has announced a strategic move to unify its social media capabilities under a single, cohesive brand: Social@Ogilvy. This consolidation aims to streamline the agency’s social media offerings across the region, providing clients with seamless access to its deep expertise and innovative solutions in the ever-evolving social landscape.
By bringing together its diverse social media teams and specializations under the Social@Ogilvy banner, the agency intends to enhance collaboration, foster innovation, and deliver more integrated and impactful social-led solutions for its clients. This unified approach will encompass a wide range of services, including social strategy, content creation, influencer marketing, community management, social listening, and performance marketing on social platforms.
The move reflects the increasing importance of social media as an integral component of overall marketing and brand-building strategies. Ogilvy APAC believes that a unified social offering will enable it to better navigate the complexities of the digital ecosystem and provide clients with more holistic and effective solutions that drive tangible business results.
While specific leadership changes weren’t immediately announced, the consolidation is expected to leverage the existing talent and expertise within Ogilvy’s various APAC offices to create a stronger, more integrated regional social media powerhouse. Clients across the region can anticipate a more consistent and comprehensive approach to their social media needs, backed by Ogilvy’s global insights and local market understanding.
This unification under Social@Ogilvy marks a significant step for the agency in strengthening its digital capabilities and reaffirming its commitment to delivering cutting-edge marketing solutions in the APAC region.
Key Highlights:
- Ogilvy APAC is unifying its social media operations under the single banner of Social@Ogilvy.
- This consolidation aims to provide clients with more seamless and integrated social media solutions across the region.
- The unified offering will encompass various social media services, including strategy, content, and performance marketing.
- This move reflects the growing importance of social media in marketing and Ogilvy’s commitment to delivering effective digital solutions.