News18 India has registered a phenomenal surge in viewership during the week of ‘Operation Sindoor’, according to the latest data from the Broadcast Audience Research Council (BARC). The Hindi news channel recorded 39,341 AMA000s, marking an impressive 96.5% jump in its viewership during this crucial period (Week 18’25 – May 7th to May 9th, Market: HSM, TG: 2+).
Furthermore, News18 India’s cumulative reach during the same week soared to 45,438, reflecting a substantial increase of 49.9% (Source: BARC, Market: HSM, TG: 2+, Metric: Avg. Cume Rch’00).
In an environment where numerous channels reportedly broadcasted misleading and factually incorrect information surrounding India’s ‘Operation Sindoor’, News18 India emphasized its commitment to delivering accurate and credible news without resorting to sensationalism. The network highlighted its role in breaking significant developments during the operation, including the DGMO-level communications that led to the cessation of attacks.
Across its general news portfolio, Network18 also witnessed a significant boost, recording 81,155 AMA000s, an 82.8% increase in viewership (Source: BARC, Market: India, TG: 2+, Period: Week 18’25 – 7th May to 9th May, Metric: Avg. AMA 000s, Channels: Network18 excluding business channels). The network’s cumulative reach across India during this period reached 102,485, showing a growth of 38.6% (Source: BARC, Market: India, TG: 2+, Metric: Avg. Cume Rch’00).
This data underscores News18 India’s emergence as the preferred and most trusted news source for viewers seeking factual and responsible reporting during critical national events.
Key Highlights:
- News18 India’s viewership surged by 96.5% during the ‘Operation Sindoor’ week, registering 39,341 AMA000s.
- The channel’s cumulative reach also saw a significant increase of 49.9%.
- News18 India focused on accurate and credible reporting amidst misleading information from other channels.
- Network18’s overall viewership also increased by 82.8% during the same period.